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Creating a Social Media Strategy that Doesn't Suck
I don't think I've re-blogged anything on Active Rain before but this one is worth. Very solid piece by Rebekah with tons of ideas on ways you can help activate your social media efforts!
 

We are living in the social media age of instant gratification.  Everywhere we turn whether it’s Facebook, Google or our best friends blog; answers to our most pressing questions have never been more readily available.  The Internet has become our go-to resource for content, but wading through the social muck can be a challenge.  Creating your social media strategy and content cheat sheet can be a life saver.
As a real estate or mortgage professional, being online is now a requirement and no longer a suggestion.  However, simply showing up online is not enough.  Your social media efforts require that you not only engage an already over stimulated society but increase your bottom line by providing fresh, relevant content.
The problem with many marketers is the theory that you will simply build it and the fans will come. That's just not realistic within the online world.  It takes time, commitment and creativity to cultivate a community.  Building a content strategy and then creating a content calendar is ... more

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