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Do You Use the One and Two Letter Marketing Approach? Hey, Go for the Four Letter Word?
Again, Barbara hits the nail on the head!Listen to her today -
"It is totally about what you will be doing for "THEM"!"
"The ... marketing approach is all about "What YOU will receive", in other words, it is all about THEM, the clients, those elusive buyers and sellers we all desire to reach with our marketing."
"This is the "them" generation of consumers."
Wishing joy and success to you and yours in 2012! Lynn
Me, Me, Me! Big I!
Are You Guilty of Old Hat Marketing? What's your style?
What exactly is your approach to marketing? Do use the "Big I" or the "Me, Me, Me" approach? These one and two letter marketing techniques are so old hat and will not work in this new age of real estate marketing.
Back in the day, when it was all about ME, this type of marketing was acceptable and even worked. The agent's picture, usually a Glamor Shot, was larger than life along with the name and phone number of the agent. No one had to guess who this was....it screamed at you loud and clear. That was BI (before Internet as we know it today!). The larger the ad, the better and the public ... more
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