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Caruso's Do's & Don'ts of Emailing

Do you remember when it was called Electronic Mail & very few used it? Well Email has become an essential part of your life & an essential part of your real estate practice and can be a great tool if managed well.  These guidelines can help you communicate more effectively with clients and other contacts in your daily life. 
 
1. Organize and Prioritize. Create prioritized folders with a labeling system that makes sense to you. Customize folders for "Reply ASAP," “To Do,” "Friends," etc. Searching for buried email is a time waster, so shift messages to their respective folders as soon as you open your inbox. 
 
2. Act Now. More often than not, your clients have come to expect a response within 24 hours, and preferably within the same working day. The first time you see an email, respond immediately, delete it, and set it as a task to accomplish at a specific time, or move it into the appropriate folder.
 
3. Bridge the Gap. You can’t always get back to every sender with the information they want immediately, but make sure they know you’re not ignoring them. Send a short note explaining you’ve received ... more

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