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The Importance of Strategic Distribution
Syndication is a topic that is heating up in 2012 and one that I am personally passionate about.
I've been to a lot of conferences this year where the topic was discussed and was amazed by some of the misinformation being disseminated. Hopefully this post from Spencer, Zillow's CEO, will clear a lot up about how Zillow operates in this capacity. It's important to note that every site operates differently, which is why it is nearly impossible to brush syndication with a broad stroke, as I see a lot of people do.
If you have any further syndication questions, please feel free to email me or leave a comment and I will respond.
It’s a new year, so what better time to take on a controversial topic: listings syndication. There is a lot of discussion about this in our industry, and I thought it was time to give Zillow's thoughts on this important topic. My comments below will also be the basis of my speech at this week's Inman Connect in New York.
First, let me emphasize that Zillow has a lot of usage. In December 2011, more than 23 million unique visitors used our websites and mobile applications. The primary reason they use ... more
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