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Global Listing Service Site Takes News Approach to Marketing Properties
Nov. 13, 2007
Online real estate portal MyREALTY.com has taken a different approach in the online property marketing space. Home to the Global Listing Service® (GLS), the Denver, CO based company features a broad-reaching property database from residential homes to land and commercial.”We’re seeing the fallout of the typical ‘aggregate listings and sell ads against the traffic’ portal models,” said Founder and CEO Todd Murphy. “This past week alone has shown significant losses reported from some of the industry giants. With the shift in the local housing market conditions and the pull-back in advertising budgets from the brokers and agents, our approach makes more sense than ever. It’s all about getting the best and most exposure for your properties - the ROI is extremely high for our real estate partners and clients. The old lead generation models are dead or dying, we offer brokers and agents a better way to grow their business. It’s time for a change.”
According to the company, brokers and agents can post their listings and advertise for free on MyREALTY.com in the GLS. Properties are displayed via property search and full-featured property detail pages with all agent/broker contact information and click-through leading directly back to the listing ... more

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