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Client or Customer? If You Don't Know, Then How Do You Expect Consumers to Know?
Charita Cadenhead, of Bham Wire Realty in Birmingham, Alabama has made some excellent points in her recent post on ActiveRain.   There are alot of folks who really don't know what our REALTOR Code of Ethics demands of Realtors. Charita has brought a few of those to light!
 
Client or Customer?  If You Don't Know, Then How Do You Expect Consumers to Know?
It seems to me that while reading posts on ActiveRain, I read where agents refer only to "clients" and NEVER "customer."  Should I assume that we all only work with "clients" or do we work with "customers" as well?  Or could it be that some:
Just do so without thinking? Don't know the difference between the two? Want to sound more important by using the word client? Want to give the impression that we only work with buyers that sign Buyer Agency Agreements (even though that isn't always true)? Have forgotten that technically there is a difference? Personally I think that the use of the words customer and client in real estate is for the benefit of agents only and a bit ridiculous to me.  I mean consumers really don't give a damn.  They just want to be ... more

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