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If They Say It, It's Right; If You Say It, It's Wrong
Any time someone finds out I'm in real estate, they ask me the same question: "How's the market?" The way you answer this question will either make you stand out as a professional, or make you blend in with the rest of the agents out there.
Programmed Responses
We all have programmed responses for certain questions. When a store employee asks, "Can I help you?"  you answer without thinking. If you answer this question about the market the same way, you will not stand out. Whether you say "the market is great" or "the market is dismal" will make no difference. They know it is a programmed response and will respond in kind.
Paint the Picture
Because we live and breathe real estate we have a clear picture of the status of the market. You need to paint this picture for others, so they can understand what you would say. Start with the most pertinent data which will draw the clearest conclusions. For Example: I just checked the real estate statistics for my area and inventory is down 25% from last January. Additionally, the number of homes under contract is 30% higher than last January. I paint this picture by demonstrating with my hands the rise in ... more

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