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Our marketing tactics...Are they annoying to prospects?
Yesterday, I attended a 45 minute webex class to learn about a high-end video production company (this company can produce amazing videos for the web, but they are too pricey for the individual realtor). From the webex, I couldn't shake off one of the statements that the trainer made regarding traditional marketing (such as postcards/brochures).
This marketer stated, "Traditional marketing is not only ignored by people,  it is becoming annoying to people."   
Is this true? Are our clients and prospects annoyed by our traditional marketing efforts?  
Lately, there has been so much buzz about the new generation of home buyers/sellers and the need for realtors to create entertaining marketing that IMPACT on our prospects. 
I thought I'd share a few that I've heard and a few of my own:
Continue to enhance your digital media. YouTube videos, IPOD audio downloads,  IPHONE listing tours - everything audio and video are of paramount importance in the digital marketing mix. Get creative with on-line marketing for your listings. In addition to featuring your listings on your personal website, your company site and realtor.com, post your listings on craigslist, Trulia, ebay, google, yahoo, your blogs. There are many other places to expose your listings than the traditional ones. ... more

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