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"IT'S ALL IN THE NAME"....important to understand for successful marketing
Naming a new business is crtical to it's success!!  Knowing this, I would like to tell you a story that may give you something to think about if you are opening a new business; it certainly gave me something to think about for many years and now it comes up again:
I had my first job after high-school and before college, in a very large x-ray office in Flint, Michigan. My job was to "book-in" patients before they were to have their x-rays. On this particular day I opened the window into the waiting room to a middle-aged couple standing right at the window, arm in arm. They told me their last name and I laughed when they explained that just because their last name was "Pigg" didn't mean they were!  When I asked them which one was the patient, they both stepped back and there was the tiniest person in a wheelchair right behind them. I said hello and the shy little girl  spoke so softly that I could hardly hear her. I asked her what her first name was and she mumbled something that I couldn't hear. Both her mother and her father stepped in at the same time and said: "her name is ... more

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