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Selling Real Estate and the Art of Storytelling: adding narrative to your sales pitch!
This is really interesting. It is like the song every picture tells a story but instead of picture insert the word house. I want to check out the background of the Hope Diamond after reading this, too. It makes you think to do the Geneology of the house you are marketing. Get the oral history.


A good story doesn't cost a thing...so what's your story?

Lets face it just about everyone enjoys a good story, even the potential buyers looking at your property for sale. In Hawaii we call it Talking Story which colloquially means both story telling and social conversation. When it comes to Real Estate Merchandising and Marketing, storytelling or in this case Story-SELLING is more than just anecdotal ice breakers or idle gossip but a highly evolved art of association that casts the potential buyer as the protagonist in the drama that is your property for sale. 
In the antiques and diamond selling business it's called provenance. Similar to a chain of title in Real Estate terms the provenance of a unique and valuable asset is the history of it's ownership from it's creation to it's current owner. Sometimes it is the very history of the object that closes the deal for the purchaser and ... more

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