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3 Things You Should Be Tracking On Facebook
While t seems as though we should know this...I did not and perhaps you missed it!  But I will be checking my FB account to begin tracking!
3 Things You Should Be Tracking On Facebook
1. Track ”People Talking About This”
People Talking About Thisis one of the new metrics for Facebook Pages. Unlike other metrics on your Insights dashboard, it’s also the only one visible to the public.
This number represents the total number of people who, over the past seven days, have engaged with your Page in any way — by Liking it, commenting on or sharing a post, answering a question, tagging your Page, or responding to an event. In your Insights dashboard, you’ll also see a percentage increase or decrease next to the current number, so you can compare this week’s engagement against last week’s stats.
If you want to build a thriving community on Facebook — or if you want to turn existing fans into raving super fans — engagement is the most critical metric you can track. And People Talking About This is a good measure of overall engagement.
Luckily, the best way to increase engagement is easy: Just ask.
Ask your ... more

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