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Google Gold Rush, where the search engine gold is.
Have you ever asked yourself how many valid eyes would visit your site if you had that coveted first spot on a hot keyword? If the first spot is good, how much does the second or third spot get? Where is the gold? The truth of the matter is that it is very hard to find these answers. It is also changing with the evolution of the Internet. Search engines specifically want to keep you guessing the exact numbers to encourage you to buy pay-per-click advertising campaigns and give them control of your advertising budget. Many search engine marketers value the information of knowing where searchers are looking as “white gold” - but few of them actually update quickly enough to predict current trends in media. In Google, search marketers had referred to the top of the search results as the “Golden Triangle” as the very top left hand corner of the search sites represented the majority of viewers on the site.
Unfortunately there is an issue being caused by the addition and evolution of “blended media.” This is where images, audio, and video are slowly making a way into search results on various terms and different search sites. A year ago ... more

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