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Is Real Estate Consulting Right for You? And if so... what to DO about it!
As you may know, SWS is now the proud owner of the Accredited Consultant in Real Estate® (ACRE) program and designation! Founded by Mollie Wasserman in 2006, the ACRE baton was handed over to me in late 2011, and in the months since, I've completely updated the program with a new look, a new approach and a new platform.
However, the mission of ACRE remains the same - to both inspire real estate practitioners to approach their real estate careers with a "consultative" mindset rather than a sales one, and to teach them HOW to incorporate consulting into their practice of real estate.
For those already familiar with the SWS way of doing things, the ACRE philosophy of "consulting with" instead of "selling to" is obviously a match made in heaven. But there's much more to ACRE and consulting than a simple shift in mindset. Real estate consulting opens up a whole new world of opportunity for real estate agents; in the clients they can serve, the services they can offer and the manner in which they can be paid.
Consultants can work with homeowners who don't want to sell right now, but need the expertise of a real estate professional. Consultants can ... more

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