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The Most Powerful Marketing Tool To Find Listings And It's Only 4"x 5"
This is not a new song, but it’s a tune that should never leave your mind once a listing is secured.  There should be a routine that is put into place with every listing.  Just as you plant a sign; hang a lockbox; submit to MLS; and prepare brochures, you need to begin your marketing.
Marketing is not just online.  We are so focused with online marketing that we fail to remember that “not everyone is computer literate.”  We need to have both online and offline methods in place, and the ratio will depend on the group to whom you are marketing and the product. 

If an agent is marketing an active adult community to the 55+ age group, the offline marketing would make up a greater percentage of the marketing.  The older the buyers, the less likely they are to go online to search for a home.  This group of potential clients would be more focused on the newspaper, homes for sale magazines and postcards.

Everyone reads their mail, but not everyone reads the newspaper or picks up homes for sale magazines.  Direct mail marketing with a standard size postcard will be glanced at and if it catches someone’s ... more

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