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Is this view for you? How to target your market.
 
Is this view for you? How to target your market.
 
Believe it or not, not everyone finds this view worth purchasing, but there are many who do. Professional Home Stagers have long touted that when preparing a property for sale the design aesthetic should appeal to as many buyers as possible. The nominative term is "Broad Buyer Appeal"; and it's marketing goal is to attract anyone and everyone looking to buy a home. On a visceral level this makes sense; why not attract as many buyers as possible, eventually the right buyer will come along. However, statistics and reality often tell a very different story; a story that involves a limited demographic pool of potential buyers from a specific socio-economic background. The question is "Is it cost effective to use broad buyer appeal as a marketing strategy?"
 
I would say in most cases it does, however, in vacation destinations like Hawai'i and especially Waikiki, trying to be all things to all people by using broad buyer appeal doesn't always work because consumers are often looking for the lifestyle along with the property. It means that the average consumer is savvy enough to recognize the difference between value(the actual appraised value of the property) and perceived value(the actual value plus the subjective value of such ... more

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