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The 7 Must Haves on A Listing Flyer
They seem easy and straight forward, but why do they seem so difficult to make? Well, 9/10 times it’s because we overthink our marketing. Whenever I get stuck I always revert to the basics, and when listing a new property the basics start with a flyers.
Today, I’m going to breakdown a listing flyer to its most essential components. Doing so has helped to focus and create flyers that sell listings and impress clients.
The flyer has 7 core sections: (1) Header & Sub-headline, (2) Address, (3) Price, (4) Property Description, (5) Bullet Points, (6) Agent Contact, and (7) Advertising Disclaimer. I’ll explain each section and provide a few tips I’ve picked-up over the past 10 years.
If you’re a new agent, this will help with take the guess work out of your marketing. For seasoned brokers, this is a great refresher and/or a perfect guide when training new assistants.
Let’s start from the top and leadoff with your attention grabber…
The Headline and Sub-Headline

Your headline is your “attention” grabber! This is probably the most under-utilized component of the listing flyer. The goal of a successful headline is to peak a buyer’s interest and get them to read the ... more

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