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There is no substitute for foot traffic...

I remember the time of plopping a few open house arrows on the major cross streets, planting a handful of flags, opening the door, and receiving a healthy amount of traffic. Those were the days!!
Unfortunately, with so much technology: virtual tours, high resolution wide angle photos, and digital layouts, plus the softening of the economy, open house traffic has nearly evaporated! Buyers now have the ability to preview a home without ever stepping into it. Sure this may be convenient for buyers, but it's devastating for us agents who rely on that face-to-face connection and relationship!
There will never be a subsititue for physically stepping foot in and experiencing a property.
So how do we go from a trickle to a river of open house traffic? Well, like any good event it takes planning, preparation, and the use of all marketing tools. For us, this means marketing from both sides of the spectrum: On and Offline line.
We start with the foundation, offline marketing.
--> Place open house signs early... as early as 1 day prior to the event! We need to get people aware of the open house, so placing our signs in advance gives the neighbors the ... more

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