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Real Estate Internet Leads can be tricky.
Right Choice Realty
Internet leads can be hazardous to your health and your wealth as I found out the hard way a few short years ago.  Here's a quick recap of my story.  Between January and May 2012 I accumulated 685 internet leads from a push ad campaign targeting buyers from cities around the country that LOVE Lee County, Florida homes.  That was the easy part. 
Now, I assigned these leads to a group of ten agents with high hopes that we would close 1 out of 10 leads and whoopee, the money flows in.  The leads cost me roughly $14,000 in ad expenses over a year and my journey to recoup the initial investment began.  Or so I thought.  Most of my agents had very few positive experiences in performing follow-up on "internet leads".  They were pretty good at sign calls and such, but, internet leads pose several hurdles that many agents fail to recognize and adjust to.

Hurdle #1   -  Internet leads are clicking around faster than buyers in cars can drive around inquiring about homes.  You are likely not the only "lead gatherer" who will be vying for the clients attention.
Rule # 1   ... more

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