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2 rules you better follow with internet leads
Internet leads can be hazardous to your health.
Between January and May 2012 I accumulated 685 internet leads from a push ad campaign targeting buyers from cities around the country that LOVE Lee County, Florida homes.  That was the easy part.  Now the fun part.
I assigned these leads to a group of ten agents with high hopes that we would close 1 out of 10 leads and whoopee, the money flows in.  The leads cost me roughly $14,000 in ad expenses and so my journey to recoup the initial investment began.  Or so I thought.  Most of my agents had very few positive experiences in performing follow-up on "internet leads".  They were pretty good at sign calls and such, but, internet leads pose several hurdles that many agents fail to recognize and adjust to.
Hurdle #1   -  Internet leads are clicking around faster than buyers in cars can drive around inquiring about homes.  you are not the only "lead gatherer".
Rule # 1    -   Get to the lead early!  Remember these are internet leads and the folks are clicking away on more than just your site.
Hurdle #2  -   Internet leads typically begin their search earlier ... more

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