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5 Ways to Scare Real Estate Clients Away at Your Next Open House
The post by Pacita Dimacali on Active Rain Still Holding Open Houses? That's Old Fashioned makes great points about why this real estate marketing tactic still works and why agents should do open houses.
Unfortunately, sometimes real estate agents make mistakes that scare away potential clients!
As a home buyer who has lived in 4 different cities, I've added many a real estate agent to my "Don't Deal With Them" list based on their open house behavior. This means:
I won't hire them when I'm ready to buy or sell my next property. I'm less likely to go to any of their open houses in the future. I won't recommend them when a home staging client asks me who they should list with. Hosting an open house can be tedious (especially on a sunny weekend) and expensive when you consider the value of your time, advertising, signage, feature sheets or other materials you give away, etc. So it's important to get the maximum marketing/sales value out of your investment of time and money.
If open houses aren't working for you, it may be because you're doing it wrong! I'm not a real estate agent, I'm sharing my views based on visiting ... more

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