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Luxury Real Estate Website Design: Active Rain Success Story

Successful luxury real estate website design must tell a captivating story about the homes you represent and it must also romanticize the marketplace in which you work.  This is particularly true about single property websites.  Here is a story within a story of the production of successful single property website.
We got a glimpse of quality online professional networking at its best on Active Rain, which is one of our distribution channel for the LOL Blog. “AR” is the largest online professional platform exclusively for real estate related professionals.   
Gayle Rich-Boxman, a fellow AR member (and LOL member) in Oregon, reached out to us with a special request.  She and her husband Larry were getting ready to put their own home on the market. Their exquisite lakeside estate is on Fishhawk Lake, which is a private, lake community about 1.5 hours drive from Portland International Airport. Gayle asked if we could help her create a marketing strategy just for this property. 
Although, our primary work is developing luxury real estate brand strategy for agents and independent brokerage firms who are bent on gaining or sustaining market leadership, we decided to make an exception, for Gayle.  When we flew out ... more

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