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It ain't what you do, it's the way that you do it.
HP has a great commercial about a small fishing company.  In the commercial, there is a background chant of "It ain't what you do, it's the way that you do it.  It ain't what you do, it's the way that you do it.  It ain't what you do, it's the way that you do it, that's what gets results."  What a great line.  I love the premise of the ad.
What separates the performers from the non-performers?  "The way that you do it," that's what separates them.  I was talking to a friend today and that concept came up.  I approach real estate a little different from my colleagues. 
I'm a results driven broker.  That's the kind of people I want around me.  Too much of modern sales are centered around manipulating the client pool.  I'm not interested in trying to manipulate buyers and sellers into using me because of the initials behind my name, the company I work for, way I dress or the car I drive, etc.  Since I'm results driven, I bring a different approach to the real estate business, and I rarely fail to produce results. 
This past weekend, I met a wonderful young couple looking ... more

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