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Why Gold Rush is my favorite TV show - it's just like online lead gen!
The best show on TV, Gold Rush, is about to start at 9pm on Discovery.
It's a real life show about a few different gold mining crews up in Alaska and their trials and tribulations whilst trying to strike it rich.
I've taken a lot of lessons from the show, the biggest one being that if you're not running dirt then you're not making any money. You've got to run dirt, as much as you can, and the more dirt you run through the washplant, the more money you make.
It really is as simple as that, and the beauty of the show is that you get to see all the complications and drama that hinder the only thing that matters: running dirt.
My wife hates the show, something about she doesn't want to spend Friday night watching a bunch of ugly guys moving mud around, but she's missing the finer points.
The similarities between running dirt through your washplant and running traffic through an IDX website are too many to list! I actually have a small whiteboard next to my desk that is dedicated to one message: RUN DIRT!
That message is there to remind me to put as much ... more
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