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Expired Listing Marketing Programs And Capture Strategies
Expired Listing Marketing Programs And Capture Strategies Over the past year I suspended my expired listing marketing program. When I looked back at my book of busienss I realized that I had neglected an important source of business that had served me well in prior years. I have plenty of excuses as to why I stop marketing to expired listings (it's time consuming, it's expensive, it's not working, and more) but there is nothing like hindsight to understand that I should have been marketing to them all along.
Expired listings are properties that have failed to sell during the listing period with another agent. For one reason or another the agent and/or the property owner have not renewed or extended the listing agreement, so the listing agreement expires. The most important thing any real estate professional knows about an expired listing is that the owner would sell if a buyer made an offer that met their price, terms and conditions. So, as marketers, we already know that the homeowner has raised their hand and said "I want to sell my home".
A word about withdrawn listings - in my opinion these are really "expired listings" disguised and masquerading as "withdrawn listing". ... more

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