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How Can Twitter Help With My Engagement?
Many real estate agents have already embraced social media, particularly Facebook and Pinterest. What I’ve also noticed is that there are still several professionals out there who just don’t understand Twitter. It’s understandable. Twitter seems to be a platform with a language all its own. In a forum where you only have 140 characters to express your thoughts, there are a number of abbreviations and “Twitter-isms” that the average agent might not understand upon first glance. This causes many to throw in the towel early-on and disregard Twitter. This is a mistake. Studies show that in terms of effectiveness, Twitter is highest-ranked for businesses and engaging with potential clients and customers.
How, you ask? Well, there are a number of reasons why Twitter is a desirable forum for the consumer, including:
It’s a fantastic listening tool. Twitter allows you to see what EVERYONE in your market is saying. From industry professionals to potential clients, you can monitor what is that people are saying about the real estate market. Since people are limited to 140 characters per tweet, you can avoid some of the long-winded postings you find on Facebook and read a bunch of information that is direct and to the ... more

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