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What is the Best Way to Experience Success Using a Direct Mail Postcard Campaign?
What is the Best Way to Experience Success Using a Direct Mail Postcard Campaign?

I am in the process of implementing a direct mail postcard campaign to expired listings. I have read every single post Barbara Todaro has written on her success using direct mail postcards. However, I wanted to know what types of success or failure others are having using direct mail postcards.

First, I'd like to share a story of a fellow agent who used direct mail postcards. For the purpose of this post, let's call this agent Jane.

Jane had been in the real estate business for two years. She was single and real estate was her sole support. Jane wasn't much for cold-calling expired listings or FSBOs. She wanted something that didn't require her calling people she didn't know. Jane lived in a neighborhood that attracted first-time home buyers and had a high turnover rate. She decided to implement a direct mail postcard campaign.

Jane didn't want to have to create the mailings. Instead, she chose a 4x6 recipe card program that would go out every month. Jane didn't even have to pick the recipe. She picked the series and they were mailed ... more

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