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Home Staging Tips To Attract The Right Buyer
This blog post is inspired by a conversation I had with a prospective client for my Online Listing Audit from Massachusettes. Her house has been on the market for over three months with lots of showings and no offers. The feedback has been that the kitchen is beautiful but that the house is too dark and the backyard too wooded. When I looked at her listing, I knew right away what the problems were. She had only 7 photos with her listing--definitely not enough! Three of the pictures were of the beautiful kitchen which obviously enticed buyers. The problem was that there were no photos of the bedrooms, the bathrooms or the backyard. And, based on the dated feel of the furnishings in the two rooms that were in the online listing, I could totally understand the disconnect buyers were experiencing. They were experiencing Buyer's Dissonance because they were expecting an amazing property based on the kitchen photos but the rest of the house didn't deliver.
In my business, my branding coach always says that I don’t want to just attract clients, I want to attract the right clients for me and my message needs to align with my ideal clients expectations. ... more
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