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KLT and how it affects one's bottom line
What's KLT? It's Know, Like and Trust...it's an important - crucial really - part of marketing a business.
Getting your prospects to Know, Like and Trust you is the best way to turn them into eager clients or customers. And it's one of the best ways to get your prospects to refer you to others, even if they don't hire you themselves.
It's always a good idea to step back and ask yourself: "when it comes to my marketing, what am I doing to get my prospects to know, like and trust me?"
Maybe you use Facebook, Twitter or Pinterest. Maybe you use print or electronic newsletters. Maybe you use email campaigns, or postcards or...
It doesn't matter what you use, just let your prospects in a little bit...give them a way to get to know you. Give them reasons to like you, and give them even more reasons to trust you.
Marketing isn't all about us, it's about them, our prospects...and what they want. If we give them what they want, what will help them...if we are human, and caring and engaging - heck, entertaining even - they are going to come to know, like and trust us pretty quickly. ... more

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