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Buyers’ Most Loved Real Estate Photo
My mom is my biggest fan. She seriously thinks that everything I do, well almost everything I do, is great. I know, I’m lucky, right? But, to this day, she has one standard that she insists that I adhere to in her presence.
I always thought it was rooted in vanity, but as I grow older and live with two young men who think nothing of leaving the house with bed head and day old shirts on, I understand. It is really about first impressions and how important they are. So, yes mom, as I headed out the door this morning, I made sure that I had my lipstick on.
And, while this may seem like a tangent, this idea of first impressions is huge in your online real estate listing. Researchers have recently studied the eye movements of buyers looking at online listings and found some statistics that you cannot ignore.
Buyers spent 60% of their time looking at the photos. More than 95% of the buyers in the study viewed the first photo (exterior shot of each house) for 20 seconds. Twice as long as any other photo! After the first 20 seconds, buyer’s eyes wandered all over the ... more
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