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Advertising Lessons from an Angry Cow
My mother- and father-in-law live in the "thumb" of Michigan, in a rural community. Recently, my wife, kids and I drove up to their home to help them clear some dead trees and scrub off their land. While we were there, my wife and I took a break to buy some supplies and ended up stopping at a meat store.
The store was pretty intriguing. Aside from the usual fare (beef, chicken, pork, etc.) were exotic items including steaks made from antelope, python and kangaroo. Perhaps the most interesting feature, however, wasn't the selection inside the store, but rather the giant, angry cow statue outside the store.
We've all seen gimmicks designed to draw attention to a retail location. Sometimes it's a person in a costume or carrying a sandwich board, sometimes a searchlight or two, sometimes a large inflatable character like a gorilla or a dancing figure... But whatever it is, it's designed to attract attention for the pure sake of attention. The point of the visual distraction is simply to catch the eye of passersby and hopefully get them to think about entering the store, car wash, etc., and nothing more. The giant gorilla doesn’t have anything to do with ... more
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