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Your name saw this post on The ActiveRain Real Estate Network and thought it might be of interest to you. Please see the link below to review the post.

Are You Using Brand Journalism in Your Marketing Mix? How?
Real estate related companies are behind the times in using Brand Journalism even though it's a perfect fit for the marketing effort. 
Character driven stories are the root of not only great stories in any fiction and non-fiction genre; but, they are great to tell the market about people making big life choices - like buying a house.
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