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Are You Easy to Find on the Web?
One of the key ingredients of successful Referral & Repeat Marketing is making sure you are easy to find. You want to make sure that when a client or referral source recommends you to a real estate lead… they’ll have no trouble contacting you.
Increasingly, the way potential clients are finding REALTORS® is through the internet. They expect that your web site will contain all the information they will need to learn about your services, and to contact you via phone and e-mail.
Quick Tip: Be sure your real estate contact management software has an automated website lead capture capability so leads can contact you via your website and be automatically flowed into your database (IXACT Contact has this feature)!
So having a domain name that is easy to remember, and easy to spell, is critical. The last thing you want is to have a real estate lelad get frustrated while trying to find you on the Web — and then giving up!
Most real estate agents use their personal name as a domain name. That can be very effective. After all, you want to build your reputation — your brand — among past clients and referral sources, so having a “MyName.com” makes sense.
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