Your name saw this post on The ActiveRain Real Estate Network and thought it might be of interest to you. Please see the link below to review the post.

Real Estate SEO: Link Exchanges
I hadn't planned on getting into link exchanges and their part in real estate seo, but surfing through the forums changed my mind.  There has been a lot of debate among SEO experts as to whether recip linking was dead. There is valid evidence to support both camps.  Matt Cutts (google employee) posted in his blog about 2 months ago some statements to support that.  He had pointed out that perhaps unrelated recip links could hurt a site's ranking. Personally, I think its a bad idea for anyone to base their ranking on just recip linking.  While I don't think its outdated, I think its still a valid part of promoting your site. However, when done incorrectly it can hurt your rankings.  There are some basics to follow. The original idea behind the swapping of links was to generate traffic to your site from like minded, non-competing sites.  As the search engine ranking wars escalated, the value of recip links has come into question.  So with that in mind, these are some of the basic rules to follow when trading links. When linking its best to go with quality versus quantity.
1. One of the primary objectives for trading links should be to generate ... more

__________________________________________________
Are you on The Rain? Grow Your Network!