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Using Your Blog To Make A Connection With Prospective Clients
Cindy's heartwarming success story reinforces something I tell all my copywriting clients: People really will trust you more readily when you've let them see who you are. 
They're looking for a way to connect with you on a more personal level, so I encourage all my bio clients to let me share a little about their lives outside of work: Pets, hobbies, volunteer activities, etc. 

A few weeks ago an email arrived from a military family outside of the area who needed help.    They had just received orders to the Pentagon and had less than a month to move.    The problem?  They had no time to make a house hunting trip and needed someone who would help them find the right home for their time in the area.  Could I help them?
We made time to talk on the phone and discuss what they were looking for and I started searching the MLS.  After sending them a few options we narrowed down the areas they liked and off I went with my trusty camera.  In a few cases the agents had put photos in the MLS but experience tells me that what you see in the MLS is not necessarily the true ... more

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