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What Does “Staging” Really Mean?
I had an appointment a week ago with a woman who had her home on the market last fall. It didn’t sell and the listing expired.  She left if off the market over the holidays and is now getting serious about selling again.  When going over my marketing plan, I told her I could assist with the staging of the home.  Her reply surprised me. She said “Oh, I’ve seen all those shows on TV and I could never make my house look like a model home.”  I think her perception was that she would need new paint, new furniture and designer art on the walls. I guess staging actually COULD mean that you completely make over a house with new paint, new furniture and designer elements. But it certainly doesn’t have to. Most sellers aren’t going to want to spend any more money than necessary to get their house ready to sell.
I told her that when I spoke of “staging” that it begins with basic things like making sure your front yard and front door are clean and appealing, the house is spotlessly clean and your closets and cabinets have been tidied and cleaned out.  Then we should address ... more

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