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'The Smart Sell': Planning Your Future With a Reverse Mortgage
'The Smart Sell': Planning Your Future With a Reverse Mortgage
"There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'"
-Leo Burnett
I think it's an important distinction to be made. As an independent reverse mortgage broker, I am not in the business of tricking, pressuring or misleading my clients, potential or otherwise.
I'm not in this for the 'hard sell,' even though most news reports think I am.
I am here for the 'smart sell' because that's what reverse mortgages are. They are a smart move for older Americans who want to retire debt-free but still have enough left over for an expenses (unexpected or otherwise) pop up.
People say all the time "we don't know the future" or "we can't control the future." True, but you can control your finances. You can also control how you plan for the unpredictable future.
A 'stupid sell' would be to not take out a reverse mortgage when you need it or to wait until things "get better."
The truth is, changes are coming to the reverse mortgage program. It's not so much an if anymore, as a when. And the when is the end of September, less than a month away.
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