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Can or Should a Professional follow a Script? A Crowdsourcing Challenge.
Can or Should a Professional follow a Script?  A Crowd-sourcing Challenge.
I have been reading a few posts lately that seem to be strongly against using scripts, especially some of the canned scripts that are sold by some of the gurus of real estate.
Having never read these scripts, I am not sure if they are good or bad.
However I have been on the phone with and across the table from many salespeople who held onto their scripts a little too rigidly, and I think that this probably hurt their cause a bit.
Perhaps if they had internalized the script and their products attributes, and then threw it away and just spoke about the product they would have done much better.
In our 25 years of communicating with prospective clients, we have toyed with scripts a bit, and generally settled on the idea of an outline or bullet list of things to talk about.
Often times we may just wing it, but after the call or meeting we find that we really did not serve our prospective client well with this unprepared approach since invariably important facts are not mentioned and important questions are not asked.
With newer staffers, before ... more

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