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"You're gonna love it here!"
Back in the day, when I was a partner in an advertising and marketing agency, we were challenged by a motel chain to come up with a catchy slogan.  Hence, "You're gonna love it here!".  As the presenter in our firm, I was excited about this campaign.  It had all of the earmarks of a monster hit! I thought that it showed that they had a warmer side to their business which would appeal to a weary traveler.   However, after several hours of debate among the board over whether or not the slang in our slogan reflected poorly on their image, I knew that it was a lost cause.  Now you know why you have never seen newspaper, TV, and billboard ads saying "Your gonna love it here!" for a chain of motels.  And, I am not sure if the chain of motels is still in business!
However, I have always loved that slogan, and forty years later I can now use it to advertise my beloved Hutchinson Island and the Colonnades!  Just imagine, owning a condominium in Florida with your own boat slip just steps from your door for less than $200,000, on an island that is reminiscent of ... more

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