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Here's What Lindey Mahoney Does.
Most real estate people would reap far more benefits from their advertising budgets if they would retain the services of a knowledgeable marketing firm rather than trying to go it alone.
Spending thousands of dollars every month on full-page magazine ads of which more than 80% is covered by a picture of them with copy that's primarily for braggadocio is a high price to pay to build ones ego.
Market studies have shown time after time that those ads do little to recruit clients.
Third party testimonials are believable. Tooting your own horn isn't.
There's one portrait ad that I've see that does it perfectly.
A well-known and respected agent with a Dallas luxury home boutique agency has an ad that is approximately one column wide and almost page long that she runs every month in the same place in D Magazine.
It’s a full-length picture of her. She is an attractive blond. Her name is Lindy Mahoney. She’s in a black dress, and the ad's background is black, too. The ad says who she is, which agency she represents and one teeny “Dallas Best Realtor” logo is at the bottom of the page, in the right-hand corner.
I wish I ... more
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