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The Home Seller Controls the Price - Right?
UPDATED 2019.
I walked into a very dated older home in Winnetka recently during brokers' tour. After  viewing the house, I peered at the listing sheet and must have snorted because the listing agent  said:  "It's not me, the seller always decides the price."  
Really?  
Well, yes and no.  
Yes because it's your house, your investment, your decision.  No because some agents will agree with you. Not because you're right on the price, but because . . . maybe they want the listing, maybe they hope to get you to reduce the price in a month, maybe they're just wrong.
As a listing agent, my first job is to interpret the comparables and discuss those with you. The comps are the number one resource we have - and if we're experienced, we've seen all those homes as well.  While no two houses in the North Shore are the same, they can still be compared because we'll make the right adjustments upwards or downwards.
No amount of flashy marketing, drones, or online video tours can camouflage an overpriced listing. I can sit down with you and show you how sellers who insisted on a higher price have netted remarkably less than they would have ... more

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