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PANDA, PENGUIN, HUMMINGBIRD... Animals in the Google SEO Zoo?
Are you aware of PANDA, PENGUIN, HUMMINGBIRD... Animals in the Google SEO Zoo?
 
There are three big Google algorithm updates that you need to understand 
for effective SEO (Search Engine Optimization) in 2014.

 
Panda (aka Farmer) originated in February, 2011. Updated periodically through 2013.
Penguin (aka Web-Spam penalty) began in 2012, updated 2013. 
Hummingbird (aka Semantic Search) originated in August 2013. 
Panda and Penguin were Google's attempt to penalize low-quality and spammy websites.
Hummingbird is a major development to include more semantics in understanding the user's intent behind searches. 
What can you do to make your web content more effective?
Make sure your webpages have sufficient high quality content. There should be at least 350 -to- 500* words that are relevant, well-written, and interesting to read, on each of your pages. Give all of your webpages unique HTML Titles and Meta Descriptions.  Use keywords carefully, make your Titles, Meta Description, IMG alt tags, H1 and H2 tags effective, relevant, readable, and not just a stuffed list of words.  Avoid duplicate content. Make sure that your content is unique. (Use copyscape when in doubt.)  Remember that searches are becoming more conversational with mobile input, and design your webpages to answer key questions, ... more

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