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"I can sell ice to an Eskimo!" Awesome! Can you do it twice?
This is an excellent blog that explains how I run my business- I wish I was as talented as a writer- I can write contracts though!!! Please call me if you would like to work with someone with these attributes!
Besides selling real estate for Century 21 Bradley here in Fort Wayne, I (Jared) also mentor new agents. What can I say? Teaching is in my blood. I come from a family of coaches.
Not too long ago I took on a new agent. He was full of fire. Full of machismo. Dude was ready to go!
In our first meeting, he was pumped. He told me that he is suuuuch a good salesman, that he could sell ice to an Eskimo.
My reply was simple; "Awesome! Can you sell ice to this Eskimo twice?"
He laughed and admitted that he probably couldn't.
Selling real estate isn't like retail sales.
It's not our job to sell things to people that they don't need. It's not our job to up sell folks. It's not our job to push people into spending top dollar on a home when there is something very similar and just as good in a lower price range.
It's ... more
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