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What Our Future Leaders Look For in Social Media

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Millennials are a group of young people who were born between the early 1980’s to the early 2000’s. Sometimes they’re called “generation Y” because they follow “generation X”. They’re “tech savvy [and] motivated by trends” (Social Media Today). They may be young today, but they are the people who will be running our country in a decade or so. The trends they make today will affect the direction of how brands use social networking in the future.
Why follow brands?
Fifty-seven percent of millennials follow brands on social media such as Facebook, Twitter, and Pinterest, not only for entertainment but to be informed.
It’s so easy to get discounts through social media these days. Many brands spread the word on their sales events on social media, and some even use super-smart strategies to spread the word and get more followers! For example, IKEA organized “My IKEA Playbook” on Pinterest, where users follow IKEA USA on Pinterest and pin IKEA products they want to have in their home. Then IKEA will pick a winner who gets a gift card worth approximately $500.
Millennials loves deals (who doesn’t?). Around 41-52% of the millennials compare prices online before purchasing ... more

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