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It's time for Realtor.com to stop displaying property searches
In one of NAR’s more recent releases of unique web visitors another website has lost more ground and has now fallen out of the top 3 individual sites for monthly unique visitors. That website is Realtor.com. In NAR’s most recent Realtor.com web traffic report we see that Zillow has surged way ahead as the #1 Real Estate website with over 20,000,000 unique visitors in December of 2013, Trulia was second with almost 11,700,000 while Yahoo! Homes had 10,100,000 and Realtor.com was in 4th with 9,300,000 visitors. NAR releases a monthly traffic report and they’re usually a few months back, you can find a link to the matrix I’m referring to right here: http://www.realtor.org/sites/default/files/reports/2013/nar-website-traffic-stats-december-2013-updated-2014-02-21.pdf
A few years back Realtor.com started branching out through their network to build more traffic, that’s the Move Network you see on the matrix, that network has a little higher numbers than just Realtor.com at 10,300,000 unique visitors. However others have followed suit and you can see that Zillow and Yahoo! are partnered up as well and boast an industry best 28,800,000 million unique visitors (side note, I’m not mathematician but if Yahoo had 10.1 mil and Zillow 20 mil wouldn’t their network have 30.1 mil instead ... more
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