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Are You a Real Estate Agent Missing This Referral Source?
When you're 100% dependent on real estate commissions for your livelihood, quality referrals are key. Without new prospects coming into your pipeline, you can't build your real estate business.
Some of the typical ways real estate agents find new prospects include:
Attending networking events. Distributing door to door flyers. Buying leads. Knocking on doors. Hosting open houses on their own, or another agent's, listing. Running expensive newspaper and billboard ads. Websites, blogs and social media. Networking with real estate agents in other markets. The problem with most of these methods is you're marketing to people who may or may not be interested in selling or buying a home right away. They could be 2 to 5 years away from making such a decision, and you need income now.
A 2004 reasearch project commissioned by HouseValues, Inc. found that buyers began thinking that they should buy a home up to 4 years before actually doing so and that on average the home buying process takes 16.4 months. That's a long time to wait for your commission!
Here's a more immediate referral source you've probably avoided:
Many home stagers reach out to real estate agents only to find them ducking their calls or ... more
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