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Meet the “Happiest Agents on the Block”
A Study of Agent Happiness The happiness of real estate professionals is a surprisingly under-discussed topic. Industry-focused real estate publications tend to harp on things like lead generation methods, email marketing best practices, and the importance of social media while sadly rarely touching on what agents can do to become more happy. Google searches for the term “real estate happiness” returns approximately five times less results than the terms “real estate leads” and 11 times less results than “real estate social media.”
Market Leader sought to correct this when it created the “Happiest Agent on the Block” survey. Over 3,000 real estate agents shared how happy they are with their real estate careers, incomes, tasks they complete on a day-to-day basis, and their lives in general. Respondents also shared details about various life and career-related habits and traits, including their age, gender, commission split, and work group type. 
The survey results revealed something we were hoping to find - real estate agents are incredibly happy people! While we’re aware that many agents have sunny dispositions, we were not expecting to learn that a whopping 84 percent of agents are happy with their careers, making them 58 percent more likely to be ... more

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