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Internet Buyer vs. Traditional Home Buyer
By Mike Parker
RISMEDIA, Feb. 8, 2007-If you are one of those many agents or brokers who don't really believe that the Internet is "the way" in real estate today, perhaps the following data compiled and presented by Leslie Appleton-Young, chief economist and vice president of the California Association of Realtors® (CAR®) in her analysis of the real estate market in California for 2006 will get your attention.
If you believe that the Internet is the single most important factor in your future success, here's your continuing proof that you are correct. Pages 62-82 of the Appleton-Young and CAR® (http://www.car.org/) study compare some distinctions between Internet vs. Traditional buyers and the findings are powerful.
The charts in the report show the undeniable trends and the clear preferences consumers have for the Internet approach to buying a home: since the year 2000, virtually every preference that used to favor the traditional approach has been turned upside down and the Internet approach is now overwhelmingly favored. This report is unequivocal evidence that if you are not on the Internet bandwagon and if you can't be found by people searching for homes on the Internet, you are completely "missing the boat" in the real ... more
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