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mortgage creative writing challenge: The Mortgage Market and Pop Culture
     How do we explain the mortgage business to our clients?  What can we do to make the terms, processes, programs and personalities involved with our industry easier to understand? I believe the best way is to relate them to pop culture and celebrity. America has a love affair with pop culture. We are enthralled by any bit of celebrity gossip and delight in making heroes out of fictional characters. If we can find a way to relate our celebrity fascination with the mortgage and housing industry, true enlightenment is bound to occur.
     This relation to celebrity isn't just for our clients. We can use it as well. Sherlock Holmes explained to Dr. Watson that, after examining a crime scene, he then determined the intelligence of the perpetrator. This way, he could think like the criminal, allowing him to more quickly apprehend the evildoer. During the first conversation with our client, we need to determine their intelligence. This will allow us to better serve their needs by eliminating confusion. I've included a chart, utilizing the relation to celebrity theme. This will probably revolutionize the application taking process!
Geena Davis - Superior intelligence. This client understands everything you tell them. She may actually be a step or two ahead of you. Speak with them ... more

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