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What's Behind the Top Contributor Badges
I am the creator of the Top Contributor Badge on ActiveRain.  It's all my fault, I admit it!  That being said, I still stand behind the idea.
There have been no shortage of blog posts, comments, and social media shares with Trulia conspiracy theories and other such craziness.  Our intention with the Top Contributor Badge was:
To give our most dedicated bloggers a badge that they can share with consumers and their industry peers that recognize their efforts on ActiveRain. To get more new members on ActiveRain as members shared those badges online. Our team has been working on a three-pronged marketing campaign to drive new membership on ActiveRain in May and June. That playbook that included:
An email campaign where we found all of the people who have been invited to ActiveRain over the past twelve months but did not accept the invitation, then sent them a nudge to join our community. The "Double Points for Inviting a Friend" campaign that wrapped up this week. Our winner Captain Wayne Rowlett won an Amazon Kindle free RainMaker accounts for his 17 companions. The Top Contributor Badge to give our most frequent bloggers the chance to brag about their status using social ... more

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