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How are Realtors and Broccoli alike?
Remember when potatoes were just potatoes, not Idaho potatoes or Michigan potatoes?  Remember back before California had dancing raisins, before bananas dressed up like Carmen Miranda and Orange juice commercials featured Donald Sutherland voice-overs?
You see, before that, there was no better example of parity products -- products that are equal, with no greater value, one over another.  A potato was a potato.  The only deciding factor about which potato you would buy is which one had the lowest price.  They were all the same in their perceived value.
That is, till ad agencies came along and convinced everyone that Idaho potatoes are the best, and Chiquita grown the best bananas, Dole the best pineapples and so on.
Those ad agencies added value -- in the perceived quality of otherwise parity products -- fruits and vegetables.  In doing so, they knew they could ask consumers to pay more for their products because they were worth more.
Can you see how Realtors are a little like a head of broccoli?  If you are just the same as every other Realtor, the only basis on which you can compete is price -- how much you charge.
If you want to get paid more and not be ... more

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